Exactly. In contrast with manufacturing, where the goal is to make the same thing over and over, in software we are supposed to make a different thing each time. Whenever we discover that some labor is repetitive, we either automate it (as with CI, CD, and automated testing) or we generalize it (as with libraries, frameworks, and services).

Software would should, as much as possible, be design of novel things. And the only way we know whether something novel really works is to see what happens when people use it. The shorter that feedback loop, the more effective we can be.