Google's answer to this is a trifecta of AMP [1], Contributor [2], and Funding Choices [3] -- to deliver content signed by the publisher [4] from Google's CDN and display less-annoying ads in the meantime, or purchase an ad-free pass to the publisher through Google.

This venture is predicated on the assumption that Google and the publishers both need each other: publishers want revenue from ads, revenue whose amount is proportional to the number of viewers, while Google wants quality destinations to which it can direct traffic and/or quality sources of content which it can display in a captive newsreader.

This is a reality in a world where paid newspaper subscriptions are down, media makes money with just-in-time auctioned online display ads, and paywalls interfere with the positive effects of wide distribution, like the likelihood of new customer acquisition.

[1] https://www.ampproject.org/ [2] https://contributor.google.com/ [3] https://fundingchoices.google.com [4] https://github.com/WICG/webpackage