> In a world where users desire a "long tail" of brands, corporations continue to consolidate but simply invest in a wider variety of brand names and marketing for them. There's still synergy to be gained from a consolidated entity operating all of those brands. And so we're right back where we started.

Exactly. An example: Whirlpool owns many major appliance brands (e.g. Maytag and Amana). They can afford to make ever crappier products, because they know when a customer is unsatisfied, they'll more than likely buy another Whirlpool under a different brand name.

https://recraigslist.com/2015/10/they-used-to-last-50-years/