I think there is a meme running around: "You can now subsidize your cost of healthcare in the United States by starting a GoFundMe every time you visit the doctor."

But seriously, I agree with you. I'd guess there are groups creating crowdfunding campaigns on hot-button topics AND soliciting donations from both sides (pro-gun/anti-gun, red/blue), and like this case, most of the money falls off somewhere along the line to pay "consultants" and "meals/fundraising activities."

Not the mention the small-time scammers running campaigns for their not-so-sick child or cancer scare.