I feel you can also sell from the bottom.
Slack, for example, a lot of the requests came from engineers to work with it.
The product has to be REALLY good though, for most, this is a very hard sell
Re:Make Buyers Want to Pay
by mikepurvis on Friday November 16, 2018 @11:32AM
(#18469762)
Ehh, most of the engineers at our org would have been happy to stick with Hangouts and just commenting on PRs and JIRA tickets. Slack adoption ended up being driven from non-engineering groups like marketing and sales, and then eventually mandated from the executive level.
Too many conversations are held in Slack and not in the tickets, now.
Re:Make Buyers Want to Pay
by mikepurvis on Friday November 16, 2018 @12:50PM
(#18470436)
It's a weird thing, because JIRA can end up having so many fields and so much enforced process that it feels like there's a lot of overhead associated with creating and closing tickets, and you always know that those actions are potentially feeding into and messing up someone's reporting somewhere.
So you end up talking on Slack about an issue someone's noticed, and then trying to decide whether it's "worth" the bother of creating a ticket for, or if someone's aware of a ticket already for it, or or or.
The other might help get you a renewal after the initial contract is up, but on the other hand, once something is in the budget and established, it has to be really, really awful to get kicked out and go through the process of finding a replacement. Voila, enterprise software!