I am somewhat suspicious that Xobni has no value to offer. Their evasive website recalls Mr. Graham's (or some other entrepreneurial evangelist's) insistence that if a company cannot tell you what they do in a sentence, they should go home. I agree that business targeted towards the masses (note that Xobni seems to only support Microsoft products at present) must have an easily understood purpose. What purpose does Xobin they serve?

In the entire length of their website, they do not explain what they do. They certainly don't in a single sentence. Perhaps, the magnitude and source of their investment suggests they are on to something. But, what explanation they have reeks of charlatanism in platitudinous corporate doublespeak: "in-depth analysis" that "takes email productivity to a new level." Please. This of course raises the questions what do they analyze? And how do they improve productivity? Either they have something to hide or nothing to offer.

Recall that Mr. Graham insists that there are no ideas worth protecting with secrecy; either Xobin disagrees (actually I do as well) or they have no good ideas at all.