Market forces: if you have a universal basic income in place (so people don't have to work to avoid starvation), coupled with ever-increasing automation, then there's going to be fewer and fewer pointless bullshit jobs. Businesses aren't going to be able to afford to employ people to do bullshit when they have to pay enough to make them want to come to work, and when they can get a computer/robot to do it instead for next to nothing.
Non-"pointless bullshit" jobs aren't necessarily exciting or fulfilling either. They're jobs that provide real value to the employer, and which they can't just automate away.
"Pointless" and "bullshit" seem like value judgments, not economic judgments. Why not simply say they are "cheaper to automate than to pay a human for"?
Suppose, though, that they are economic judgments. If the market were persuaded that working was a good whose value outweighed the cost savings of automation, then wouldn't said jobs be perforce, uh, "pointful" and smell better?
> They're jobs that provide real value to the employer, and which they can't just automate away.
In that vein, why should it be that employers should determine the value of a job? I'm genuinely curious in your opinion here, not trying to beg the question.
How do you decide what is a pointless bullshit job? How do you decide what it means to be productive? How much of the success of a business relies on its innovation, or the success of a book on how well written it is? How many people have the drive and self-discipline for self employment?
On the face of it, what it sounds like you're contrasting isn't "pointless bullshit" and innovative productivity, but "what bores me" and "what excites me" or "what fulfills me."
It's easy to confuse the good-in-itself of work with the goods-in-themselves that work facilitates (paying the bills, feeding a family, giving to the less fortunate, et c). If we prioritize the former over the latter, we're going to have a crummy society in whatever regime we use to try to solve the thorny issues of automation and living wages.