> The days of one-size-fits-all SaaS are numbered.... most companies can find massive efficiency gains through smart deployment of tools like Airtable and Zapier with turnkey automations.

Yeah, we're working through Zapier integration at the moment for our paperwork assistant (https://lexico.io) and I'm pleasantly surprised that there aren't as many established B2B SaaS companies doing the same thing as I thought. Self-serve automation definitely feels like the path ahead.

Still don't quite get Airtable though.