yes, they are worse than all those. Perhaps loot box companies are close and only less so because of current scale and not because of less sinister intent.

Google is not fbook, (not that I am a fan of big G - it's evil in other ways more so than fbook) -

Where is ethical in my mind is more shades of grey rather than place A is and Place B is not..

I think many people do not understand the immense power the fbook wields to truly get how damaging it is and can be. Some of us may not get sucked in by our evolving news feed, but that does not mean that it is not indeed sucking people in and keeping them hooked for it's benefit and to the detriment of other's lives.