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A comment on Delay, Deny and Deflect: How Facebook’s Leaders Fought Through Crisis. Parent comment

Re:Delay, Deny and Deflect: How Facebook’s Leaders Fought Th... by dwd on Wednesday November 14, 2018 @11:33PM (#18456879)
The shadow profile is probably just as valuable as a real one when it comes to selling advertising.

And that's what matters. Everything else is just a cost of doing business.

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Re:Delay, Deny and Deflect: How Facebook’s Leaders Fought Th... by jcbrand on Thursday November 15, 2018 @06:28AM (#18458452)
There's no way it can be just as valuable.

For one, if you're not using their site, they can't show you ads there.

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Re:Delay, Deny and Deflect: How Facebook’s Leaders Fought Th... by dwd on Thursday November 15, 2018 @10:18PM (#18466075)
They don't need to. They can advertise to other members of your household, friends or any associates who they have linked that profile to.

Also you could be targeted on any site in their Advertising Network. In those cases they don't need specifics, just a profile/persona they can target or crosslink your browser fingerprint from like buttons and pixel tracking with a FaceBook user with the same IP address.

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