Re:How Harley-Davidson's All-In Bet on Its Past Crippled Its...
by ams6110 on Wednesday November 14, 2018 @09:47AM
(#18450159)
> Harley arguably isnt a motorcycle company at all
And they know it.... or did at one time.
"We're in the fashion business," Willie Davidson, the grandson of Harley co-founder William A. Davidson told People in 1981. "No one needs a motorcycle. It's your toy or hobby. It has to do something for your ego."
And like any fashion business, if you lock into a demographic, you're left with nothing once that demographic dies out.
And they know it.... or did at one time.
"We're in the fashion business," Willie Davidson, the grandson of Harley co-founder William A. Davidson told People in 1981. "No one needs a motorcycle. It's your toy or hobby. It has to do something for your ego."
And like any fashion business, if you lock into a demographic, you're left with nothing once that demographic dies out.