Blue apron was about $10 per person... $60 for 3 2-person meals.
I think that's a reasonable price to pay for blue apron convenience. Yes, you might be able to source the ingredients for less. But you lose out on time there, as well as right sizing of ingredients.
How much does one meal (per person) come out to be ?
If I am correct, they are targeting a relatively well off crowd and not the general populace.
Are their margins large enough to get by on just rich-ish customers ?