I tried BA, and while it was convenient I never felt I was getting the best quality or enough food for the price. I do have a lot of recipe cards that I still use though.
Totally off topic, but I can never quite get over how ridiculously cheap food is in the US.
Keep in mind there's a LOT of subsidies for farmers and livestock. Part of the price is because it's baked into our taxes.
Granted, we also have more than 900 million acres of farm land. That's more than 1.4 million square miles. For perspective only 6 countries are larger than that in total land area (7 if you include the U.S.)
Which are also cheap compared to Europe.
Same, and a couple years of Blue Apron was an incredible cooking training for me. It required me to look up how to prep all those ingredients. And just learning temperatures, how to use knives, how to operate efficiently in the kitchen, what tools you ACTUALLY need to purchase, all things that just take tons of practice I was able to get a pretty solid handle on.
I really feel comfortable in the kitchen after a couple years of Blue Apron.
Most Americans can't afford 10$ per person per meal. Hell, the minimum wage here in Indiana is 7.25$, if you're lucky at retail you might be making 9$, average household income is $45,943 in Indiana, even just one person earning that you're taking home 35,482$ a year which is about 97$ a day which makes just 1 of these meals a day 10.2% of your net income.
The problem is, people try and apply Bay Area lifestyle to the rest of the country.