We (SWMBO and I) used to use a similar service, the meals were supposed to take 30 mins to prepare. I cook alot so I am no slouch in the kitchen but the reality was 45 minutes to an hour. I can’t always be bothered with that after a day at work, when I could whip something up in 15-20 mins from ingredients I have anyway. So we cancelled and still get these really cringy, attempted emotional manipulation emails begging us to come back... when your product is literally more work and more expensive than simply not having it, you don’t got a viable business model.