How one family built Qualtrics to an $8B exit

Re:How one family built Qualtrics to an $8B exit by covemarkets on Monday November 12, 2018 @04:33PM (#18436070)

correct, and that's why surveys need to be as scientific as possible in order to avoid various biases that skew the results. hence qualtrics and not surveymonkey for serious survey research.

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Re:How one family built Qualtrics to an $8B exit by njarboe on Tuesday November 13, 2018 @01:37AM (#18439106)

How does Qualtrics get people who refuse to answer surveys to do so? Come to their door and offer big bucks and then weight those answers heavily?

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Re:How one family built Qualtrics to an $8B exit by covemarkets on Tuesday November 13, 2018 @09:27AM (#18441136)

I don't know, but the key is to properly account for the biases in responses of those who do answer. Substantial percentages of people do answer surveys. Don't make the mistake of thinking along the lines of "i would never answer one, therefore nobody would"

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