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Re:F.D.A. Plans to Seek a Ban on Menthol Cigarettes by stevedt on Sunday November 11, 2018 @10:58AM (#18426973)
https://en.wikipedia.org/wiki/Menthol

FTA: Menthol has local anesthetic and counterirritant qualities, and it is widely used to relieve minor throat irritation.

This makes it easier to get new smokers going without the coughing / throat irritation.

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