I think this is a really good answer. I think his works are just edgy enough to really flatter the Valley Identity, one of the core aspects of which is to see yourself as a contrarian / outsider / challenger / disruptor, etc.

Although, I think the Valley can also be very faddish with it's thinking and techno-criticism is really in right now. Had his books been published 10 years earlier, they would have not been noticed at all.