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Re:CNN Money: Microsoft is a Dying Consumer Brand by Elepsis on Thursday October 28, 2010 @12:56AM (#1841796)
In fact, Windows 7 had a whole series of commercials based around that concept: the "seven second demos" - http://barnes89.wordpress.com/2009/10/22/windows-7-seven-sec...

By all accounts, they were remarkably successful.

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