Re:Yelp craters 30% as advertisers abandon the site
by stcredzero on Friday November 09, 2018 @01:52PM
(#18416836)
I'm not sure if this is exactly it or if you're letting Yelp off the hook.
Not letting them off the hook. Yelp contributed to this through their actions.
It damaged trust; and trust is a lot harder to get back.
That was a part of what I was thinking about. One advantage of the Yellow Pages: less opportunity to lose trust. I think displaying AI interpreted traffic has a key advantage over ratings: It would cost a whole lot more money to get crowds to show up day after day with smartphones, than it would cost to get people to astroturf ratings.
Not letting them off the hook. Yelp contributed to this through their actions.
It damaged trust; and trust is a lot harder to get back.
That was a part of what I was thinking about. One advantage of the Yellow Pages: less opportunity to lose trust. I think displaying AI interpreted traffic has a key advantage over ratings: It would cost a whole lot more money to get crowds to show up day after day with smartphones, than it would cost to get people to astroturf ratings.