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A comment on Yelp craters 30% as advertisers abandon the site. Parent comment

Re:Yelp craters 30% as advertisers abandon the site by Scoundreller on Friday November 09, 2018 @01:34PM (#18416684)
My guess is that it’s harder to block ads on an app.

And apps can track more details about you, yielding more revenue (or potential revenue to an acquirer).

Investors probably ascribe more value to apps-based services than web-based.

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Re:Yelp craters 30% as advertisers abandon the site by radicalbyte on Friday November 09, 2018 @01:40PM (#18416729)
They want your contact list, location, email inbox etc etc, I assume.
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Re:Yelp craters 30% as advertisers abandon the site by gruez on Friday November 09, 2018 @10:02PM (#18419684)
https://play.google.com/store/apps/details?id=com.reddit.fro...

yep.

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Re:Yelp craters 30% as advertisers abandon the site by pmiller2 on Friday November 09, 2018 @06:44PM (#18418991)
Hammer, meet nail. This right here is likely the true reason. Also, it's easier to access stuff like location history.
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