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A comment on VW plans to sell electric Tesla rival for less than $23K: source. Parent comment

Re:VW plans to sell electric Tesla rival for less than $23K:... by asaph on Friday November 09, 2018 @07:55AM (#18414011)
> They've ... invested a lot in marketing.

False. Elon Musk frequently states in interviews that Tesla spends nothing on marketing. There are no Tesla television commercials, no online ads, no billboards and no paid placements. Tesla doesn't even participate in automotive trade shows. 100% of what you passively interpret as "marketing" is unpaid, organic news coverage, social media buzz and seeing actual Tesla vehicles on the road.

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Re:VW plans to sell electric Tesla rival for less than $23K:... by Arnt on Friday November 09, 2018 @08:20AM (#18414118)
Marketing is more than television commercials.

Tesla runs a referral program and will even give you its most expensive car for free if you do enough marketing for Tesla. I don't know how much Tesla spends on that program, but "nothing" is not a good estimate.

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Re:VW plans to sell electric Tesla rival for less than $23K:... by saalweachter on Friday November 09, 2018 @08:19AM (#18414116)
I hear they spent a few mil on their Twitter campaign.
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Re:VW plans to sell electric Tesla rival for less than $23K:... by NullPrefix on Friday November 09, 2018 @08:30AM (#18414172)
We got a comedian here.
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Re:VW plans to sell electric Tesla rival for less than $23K:... by arkh on Friday November 09, 2018 @08:10AM (#18414067)
> unpaid, organic news coverage, social media buzz

if you think that, they're doing a really good job.

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Re:VW plans to sell electric Tesla rival for less than $23K:... by asaph on Friday November 09, 2018 @08:13AM (#18414086)
If you don't think that, they're doing a really good job.
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Re:VW plans to sell electric Tesla rival for less than $23K:... by EForEndeavour on Friday November 09, 2018 @10:39AM (#18415167)
Goddamn it. Either way, they got us.
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Re:VW plans to sell electric Tesla rival for less than $23K:... by Faark on Friday November 09, 2018 @11:11AM (#18415451)
They also shot one of their cars into space... i wonder what SpaceX would charge other car makers for such an add. They do marketing and are great at it, just in unconventional ways.
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Re:VW plans to sell electric Tesla rival for less than $23K:... by ntsplnkv2 on Friday November 09, 2018 @08:39AM (#18414217)
Musk is essentially a celebrity at this point.

It may not be traditional advertising, but there's certainly tons of advertising going into it.

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