I can go to a dealer today and grab a Chevy Bolt for under $32k with no haggling with 238 mile range. Hyundai hasn't come out with US pricing for their Kona EV yet, but in Norway they're selling it for the equivalent of $40k with 258 mile range.

It certainly isn't trivial and Tesla has invested a good bit in EV technology, but it looks like rivals aren't that far behind.