Re:Ask HN: Have you noticed that Google search links are les...
by londons_explore on Thursday November 08, 2018 @04:21AM
(#18405235)
Tracking outbound links is core to the way Google ranks search results.
Think of search as "given this search query, which of the trillions of webpages on the internet will the user end up visiting?".
By looking at historic answers to that question from other users, they can present links to web pages which are very likely to answer the query for you too.
That is the reason smaller search engines (Bing), and privacy search engines (DDG), will never get as good as Google. Without data to answer the above question, they will never get as good results.
Think of search as "given this search query, which of the trillions of webpages on the internet will the user end up visiting?".
By looking at historic answers to that question from other users, they can present links to web pages which are very likely to answer the query for you too.
That is the reason smaller search engines (Bing), and privacy search engines (DDG), will never get as good as Google. Without data to answer the above question, they will never get as good results.