Re:Three European Countries Block Tax on Tech Giants
by belorn on Wednesday November 07, 2018 @04:00AM
(#18397936)
b) whether having that market share is self-reinforcing in a way that prevents competitors from entering.
The argument is that large market share cause user capture. It is relative trivial to bring online an alterative youtube, but video creators can't switch unless the audience also switch and the audience can't switch unless the creators also switch. A subpar job by youtube won't automatically mean that competitor can disrupt, and a lot of users, content creator, advertisers, basically every type of users has been cited as disliking youtube but being locked in with no realistic alternative.
a) it's easy for users to switch
For google search, online stores that use google for advertisement and getting new customers can't easily switch as that would result in abandon 90% of new customer. They can't just buy their hot dog elsewhere. Online stores have to deal with google, unless their customer base is located elsewhere.
The argument is that large market share cause user capture. It is relative trivial to bring online an alterative youtube, but video creators can't switch unless the audience also switch and the audience can't switch unless the creators also switch. A subpar job by youtube won't automatically mean that competitor can disrupt, and a lot of users, content creator, advertisers, basically every type of users has been cited as disliking youtube but being locked in with no realistic alternative.
a) it's easy for users to switch
For google search, online stores that use google for advertisement and getting new customers can't easily switch as that would result in abandon 90% of new customer. They can't just buy their hot dog elsewhere. Online stores have to deal with google, unless their customer base is located elsewhere.