Well, that's what happens when strippers and drug dealers start buying iPhones and incorporating them into their bling alongside Prada handbags and Ralph Lauren shirts. Once the iPhone got that sort of normie cred, the door was closed on Apple as a tech company and open on Apple as a lifestyle brand. Plus it's a bit hard to say no to the luxury-aspirant dollar because you can charge a high price and still have a relatively large customer base.