>there's plenty of talent that wants to live somewhere other than an urban core

That's true. Although I'm not sure you can build a campus on this scale that doesn't need to function as an urban core in at least some respects. I'm not sure how you plop something like this down on a prairie someplace and expect it to function. (Especially given that employees may not want to live in an urban core but don't necessarily want to live in a company town in the middle of nowhere.)

I agree that, if something like this is as reported, it's sort of a boring outcome in that it was entirely expected and safe.