Jim Beam is massive in scope in ways that are fairly incomprehensible. Add mpg and micros & I wouldn’t be surprised if it’s not true.
Also doesn’t account for the trick question which is jack daniels. With that one is their any chance your statement is true?
PS: this is the worst form of internet board pedantry. Thomas was talking about a mis representation of the whiskey industry & instead of reputing his point, which I agree with, I nerd sniped.
(Weird fact: MGPI distillate is all over the market, but they're not even close to the "biggest" still).
Here is the bet. Given a methodology chosen by ‘harryh I’m in on $500 to Blackstone Bicycle works against $500 to tptacek’s charity of choice.
american whiskeys like 4 roses, weird wild turkeys & japan only beams count as Americans.
I defer to harryh’ on the bet if you do.
It seems like someone needs to do some research to find a list of whiskey distilleries and their annual output?
In any case it became really clear really early that this bet devolved into 'does Jack Daniels outsell the rest of the American Whiskey industry by itself?'
Surprisingly, the answer is 'its actually close'. Here is an article that summarizes similar results to what I found: https://www.thespiritsbusiness.com/2018/06/world-whiskey-bra....
Dickel is the next biggest non-KY distillery that doesn't show up on this list. They are effectively .1 additional 9l cases combined. The crafts are .007.
In any case, I'll concede the bet. Let me know the charity.
Brand differences in the whiskey market are complicated and incestuous, but they are not generally "more marketing than product".