I can't speak for society but, personally, I don't have any more issues with brand advertising than I do with product advertising.

And, equally personally, I wouldn't want anyone to do anything about this. I find it quite useful.

I realised some time ago (actually is was when Claudia Schiffer advertised a Citroen, but that's not important) that, if the ad agency wants you to be distracted from a product, that's valuable information about the product.