Yeah, I agree, but I disagree with this notion. I mean, if you, even after hearing this argument, still think you made a free choice, then it seems to me that any attempt to subvert that is making you less free. Who should know better whether some decision is yours than you? It seems to me that this idea really rejects agency in other people, and that's why I find it disingenuous.
As a side note. The current idea of having 50/50 split in ratio of preferences between men and women as correct culturally bears some similarity to old idea that all left-handed people should be taught to be right-handed. Eventually, it was abandoned in favor of personal choice and the question whether it is cultural or biological is no longer relevant.
But isn't this basically what much of life itself is about? To really figure out who you are? Because you are not born into a vacuum but into a number of overlapping human subcultures. And one of the main tasks in life is to figure out who the hell you really are and what you really want, and also how you change over the years. Only then you can find your vision of where you want to continue your life journey onwards.
But that's not what I am talking about. I am talking about society where people do have the free choice, and they are happy with it (or at least in correct proportions). Then these are their genuine preferences, and it shouldn't matter whether they come from the culture or biology.
A gay man in Saudi Arabia who is deeply religious and conform to fundamentalist Islam cultural mores can genuinely believe he is not gay and that god is testing him, or that he is not attracted to his wife, or just not that sexual, while being unhappy and not thinking "if only I could I would have lived as a gay man!".
Culture goes really deep.
This brings up all kinds of nature-vs-nurture questions. It also has a nice recursive issue: Those who hold this view (that you should be free to choose your identity, without your culture imprinting one on you): Did their culture imprint that view on them? (Before you say "no", remember that "their culture" may be the university rather than the town they grew up in.)