Re:Fred Rogers wouldn't have wanted to appear in a Google ad
by tomjen3 on Monday November 05, 2018 @07:03AM
(#18381635)
I think there is a danger, because to many having a car is a person freedom (and a not inconsiderable one). If you are selling the benefits, selling the benefit that you can go anywhere you want with a car is a pretty obvious choice.
As for the style: conspicuous consumption may have been the first consumption, after basic subsistence.
Re:Fred Rogers wouldn't have wanted to appear in a Google ad
by brett40324 on Sunday November 04, 2018 @07:24PM
(#18378876)
Yep, this. It's branding 101. Rolex is not in the wristwatch business! They sell luxury, period.
It’s definitely been around for a long time for some companies (I think auto manufacturers have been trying to sell cars = personal freedom and status as long as the car has existed) and you could argue that governments and religions have been doing it all of history, but I do agree that a lot more companies have been doing it the past several decades. Every damn podcast ad has to be about how a razor, mattress, or pair of underwear is a defining, empowering lifestyle choice.