Re:Political Reality: Buy Ads on Facebook or Risk Losing the...
by azernik on Sunday November 04, 2018 @10:39AM
(#18376316)
Study of American politics generally disproves the idea that money buys elections. There's a certain table stakes you need to reach to get your message in front of voters, but diminishing returns set in quite quickly.
(Which means money makes the most difference in small elections - i.e. the better-funded candidate has a very large advantage in things like ballot measure races and local government races where an opponent may not have the money to buy a basic level of advertising.)
(Which means money makes the most difference in small elections - i.e. the better-funded candidate has a very large advantage in things like ballot measure races and local government races where an opponent may not have the money to buy a basic level of advertising.)