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Re:Ask YC: Startup crisis. Out of money and tech co-founder ... by nostrademons on Wednesday May 07, 2008 @03:30PM (#183757)
You're much better off paying that 35% equity along with a full salary than giving her 6% (or worse, 1%). Think about it this way: she is building your product. She can either put in high effort or low effort. If you give her 35%, there's a good chance she'll put in high effort, you'll both succeed, and your 65% is actually worth something. If you give her 6%, there's a good chance she'll put in low effort, you'll fail, and she'll soak you for your $6900/m sunk cost. If you give her 1%, it's almost certain she'll blow you off and you get the privilege of paying her $6900/month for nothing.

As happened here, apparently.

There's a whole chapter on this problem in most introductory game theory textbooks. The basic problem is that you cannot directly control how hard someone works, you can only give them incentives to work hard and then measure the output. Much as you'd like to say "She's a professional, you're paying her, she ought to do a good job," the real world doesn't work that way. She'll do a good job if it's worth her while to do a good job.

The economy is not fair. You can try to pretend it is and watch all your ventures get driven into the ground, or assume that you're going to get a raw deal sometimes and only take those raw deals when it leads to a sweeter deal later on.

Re:Ask YC: Startup crisis. Out of money and tech co-founder ... by drinko on Wednesday May 07, 2008 @04:08PM (#183801)
nostrademons

I paid the 35% equity 8 months ago, only to have her quit when the going got tough.

Re:Ask YC: Startup crisis. Out of money and tech co-founder ... by nostrademons on Wednesday May 07, 2008 @04:36PM (#183831)
I think that the project was doomed with this particular developer from the start, because it sounds like she doesn't really know how to program. 12 months for a Django website with nothing to show for it is insane.

My comments are mostly intended for bystander-readers who're thinking of doing the same thing - paying a technical developer a full salary + 1-5% equity to develop a product from scratch. There're a lot of people that still suggest that, and it really doesn't work, as you've found out the hard way.

I dunno what advice I'd give to you personally - it's a hard situation, as many others have pointed out. Probably cut your losses, chalk it up to an expensive learning experience, and move on, then try again some other time. As I mentioned in another comment, I think it's fairly unlikely that this developer left you usable code that someone else could pick up, so it'd be difficult to get a contract developer to push it to finish line. You could learn to hack yourself - Python and Django are not difficult - but it'd set you back at least a couple months, and then you'd still have to implement everything.

[Edit: last paragraph was on the assumption that her work was not even demoable, but rereading your post, it sounds like you've gotten to alpha but just need to incorporate the feedback in. If that's the case, a contractor might work, but be aware that it's harder to read code than to write code, and if the code quality is bad enough any contractor would just have to throw everything out and start from scratch.]

If you can find a technical cofounder, someone that you trust that you know is a good developer, I'd do that (and give the decent equity from the start!), and then they can probably write the whole site from scratch in a couple months. But it has to be someone you know well, someone whose skills you're sure about, because otherwise you run the same risk with them.

Re:Ask YC: Startup crisis. Out of money and tech co-founder ... by jules on Wednesday May 07, 2008 @04:59PM (#183853)
Python & Django might not be too hard to learn, but learning Python, Django, HTML, CSS and probably Javascript will slow you down a lot.
Re:Ask YC: Startup crisis. Out of money and tech co-founder ... by jamongkad on Wednesday May 07, 2008 @09:51PM (#184082)
Agreed Javascript in itself is a whole different beast together. I would have considered encouraging Drinko to learn jQuery first but then if you don't know how to hack to begin with then that advice doesn't really count.
Re:Ask YC: Startup crisis. Out of money and tech co-founder ... by jamongkad on Wednesday May 07, 2008 @09:53PM (#184084)
Agreed 12 months for a demoable web app is bad IMHO, unless you're writing avionics software(even that is a stretch) web apps aren't exactly rocket science to begin with. So you can chalk it up to developer inexperience OR she was doing work on the side. Which would probably explain why it took her 12 months to begin with.