I dunno what average consumer means. Here in Australia almost everybody on train have an iPhone not older that 1 gen back. Some minority has flagship Samsung’s. Some of the geeky people have top notch(no pun intended) pixels or one plus, all flagships, but this is really a minority from my anecdotal experience. Most of the regular people that I see use some version of an iPhone. Apple Stores are being packed compared to the Samsung store across the street. The price is not a problem I think. People just buy it on two year contracts or loans and being just fine with it.