Yeah. It's a nice change from anything out there that isn't a fully custom build. Black, beige, white, gray boxes, often with lots of LEDs or plexiglass windows.

Maybe because for every one purchased they plant a tree?

My thoughts exactly. A plain black box without any windows or lights is a refreshing change of pace. Wood grain just seems like kind of a joke on a PC.

I disagree but I recognize this is a subjective thing.

The Fractal cases (apart from the Meshify C) are already like that, in fact, there is a whole design trend providing elegant black boxes without gamery LED stuff. Look at the Define C for example, or the Thermaltake Suppressor F51 as one of the clones.