I really despise TikTok, from the limited experience I’ve had with it (namely, someone sent me a TikTok video). They do this thing where they watermark your video with the company’s logo in the corner, but also make it vibrate, making it impossible to not focus on it instead of the video (oh, and it moves around between corners to make it harder to remove or ignore). In my mind, that’s a warning sign saying the company cares more about their brand being noticed than their user content seen.