TBH Cook seems rather miserly. There seems to be a "Bare minimum with the odd cool extra thrown in to give us a USP and maximum margins" approach, and not so much of the "How OMG wow can we make everything we do?" of the Jobs days. (Hit and miss as it was - more hits than misses, IMO.)

It's a fine big pile of beans financially, but ambitions for the future UX and brand image - including support - seem to be shrinking rather than expanding.