I'm impressed too. What gets me most is the clarity of thought that's so evident in the analysis. Like a lot of things in life; seeing someone who truly has mastery over their craft makes difficult things look so easy.

There is some pretty good advice in there that would apply to just about any website.

I feel like I just completed a mini-course in writing web copy.

Definitely. That is a grad school worthy slide-deck without a doubt.

I came here to say the same thing. As an MBA student, this is better than what 75% of my peers could have produced.

Very, very nice work. You should be charging for this kind of quality :)

This isn't an advertisement, but anyone interested in doing this sort of thing for a living or benefiting from it should definitely attend the Web Content conference (2011: http://webcontent2011.com , 2010: http://webcontent2010.com). It's full of great speakers who do this for a living and seriously helped our group of 8-12 get our content mojo back.

It's quite amazing. I learned a lot !

Any chance of a .PDF or .PPT link?