It's not deceptive because they show you the picture first. They have the most beautiful high resolution product photography that leaves any potential buyer in no doubt about the bezel proportions. There is absolutely no opportunity for deception to occur, unless the buyer is a complete fucking idiot who thinks the real thing is going to be better than the photographs because they also read a few words of marketing hyperbole.
How can you possibly look at what Apple is claiming and then look at the pictures and say the words aren't deceptive?