Re:The 2018 MacBook Air is the iPhone X’s ASP strategy all o...
by ken on Wednesday October 31, 2018 @12:39PM
(#18347193)
No, $200 was the "subsidized price" as part of an AT&T service plan: "AT&T, like most U.S. carriers, offers a variety of phones that we sell below our actual cost when customers agree to sign service agreements." [1]
The cheapest non-subsidized ("no commitment price") iPhone you could get back then was $499. At your 17% inflation rate, that's almost $600 in today's dollar, so Apple's entry level iPhone is actually a little cheaper than in 2008.
[1]: https://www.att.com/Common/merger/files/pdf/iPhone/Pricing_U...
Re:The 2018 MacBook Air is the iPhone X’s ASP strategy all o...
by kec on Wednesday October 31, 2018 @01:04PM
(#18347417)
The unsubsidized launch price of the base model iPhone was $499 in 2007, which would be $600~ today, not too far off from the $749 price of a base Xr, and worse than the $449 of a base 7 today.
Re:The 2018 MacBook Air is the iPhone X’s ASP strategy all o...
by bryanlarsen on Wednesday October 31, 2018 @12:33PM
(#18347131)
The 2008 iPhone cost $200 + $480 of operator subsidies.
Re:The 2018 MacBook Air is the iPhone X’s ASP strategy all o...
by mixmastamyk on Wednesday October 31, 2018 @12:46PM
(#18347242)
Was only that cheap with a contract, right?
An iPhone cost $200 in 2008.
The combined rate of inflation in the US since 2008 is 17.2%. So an iPhone should cost less than $240 today, if inflation were the main driving factor.
The cheapest iPhone costs $450 now. The technological equivalent of that 2008 model costs almost 3x.
Inflation is not a driving factor. You could raise IT prices 5% YOY and nobody would bat an eyelid.