Dell does call it edge-to-edge in their marketing - https://www.dell.com/en-my/work/shop/cty/pdp/spd/xps-13-9365... - "Real wonder. The revolutionary InfinityEdge display is now available for the first time on a 2-in-1, providing a virtually borderless edge-to-edge view, all in the smallest 13-inch 2-in-1 on the planet*." Note that they talk about the borders as being outside the edge-to-edge part.

Lenovo also use it on this desktop with bezels the size of the moon[1]: https://www.lenovo.com/us/en/desktops/lenovo/b-series/b50-30... saying it has a 'vivid 23.8" edge-to-edge display'

Microsoft use it to describe the Surface Laptop here - https://www.microsoft.com/en-us/p/surface-laptop-1st-gen/90f... - "Enjoy more space for your ideas with an edge-to-edge display and ultra-thin bezel." - specifically calling out the edge-to-edge display as being a separate thing from the bezels as well.

HP describe this desktop iMac ripoff with huge bezels as "edge-to-edge" here: http://www8.hp.com/h20195/V2/GetPDF.aspx/c06002849 - "An entertainment sensation; Sit back and enjoy a captivating entertainment experience. Elevate every stream, video chat, and photo with an edge-to-edge up to QHD display"

Acer uses it to describe a laptop in 2012: https://www.acer.com/ac/en/US/press/2012/50215 - "Featuring a 10-point touch edge-to-edge display and a larger trackpad, the Aspire V5-471P and V5-571P are designed to enhance multi-gesture content" - and it's a 2012 laptop, it has bezels.

The claim that only Apple use it and it's a lie and nobody else uses it in their marketing is nonsense.

[1] I mean literally the size of the moon, because nobody is allowed to use words differently without your approval, of course.