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A comment on Tech giants face 2% UK digital services tax. Parent comment

Re:Tech giants face 2% UK digital services tax by ben_w on Monday October 29, 2018 @04:21PM (#18330993)
“Why weren’t you already charging more, if you could?” Would be my obvious first question at that point, if I was a shareholder.
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Re:Tech giants face 2% UK digital services tax by darawk on Monday October 29, 2018 @07:43PM (#18332702)
Because the competitive equilibrium doesn't allow it unless the cost curve shifts for everyone at the same time.
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Re:Tech giants face 2% UK digital services tax by ben_w on Tuesday October 30, 2018 @03:35AM (#18334523)
They are not shifting for everybody at the same time, they are shifting only for “tech companies”, who are currently perceived (rightly or wrongly) as undercutting “normal businesses” in an unfair way. (Scare quotes because in practice I don’t trust the UK government know what they mean by the words).
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Re:Tech giants face 2% UK digital services tax by darawk on Tuesday October 30, 2018 @11:53AM (#18337920)
Well, then tech companies will raise prices and product makers will buy fewer ads, leading them to increase the ad load, or similar. It demands on the demand elasticity.
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