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A comment on Tech giants face 2% UK digital services tax. Parent comment

Re:Tech giants face 2% UK digital services tax by pjc50 on Monday October 29, 2018 @03:54PM (#18330740)
The tech giants are free services! Adding 2% to the price of Facebook leaves it still free!

I know it's a dogmatic talking point that you have to make to pretend that tax incidence is pointless, but it doesn't work here.

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Re:Tech giants face 2% UK digital services tax by KineticLensman on Monday October 29, 2018 @04:04PM (#18330830)
> The tech giants are free services!

No - See [0] which is Facebook's own page about their charges. Either Facebook will soak the additional costs up and / or pass them them on their paying users - the advertisers. Who may in turn pass the increased ad costs to the buyers of the advertised products / services and/or cut internal costs. Something like that.

[0] https://www.facebook.com/business/help/201828586525529?ref=f...

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