Bingo. I would be more confident and useful with a loincloth and a small knife than most of my weekend roleplayer 4x4 buddies with their jeeps loaded out with full survival kit. Watched a guy spend 2 hours trying to light wet kindling with some fancy flint thing, I used a bic. Most of the outdoors industry is all image now, decent equipment is inexpensive, so its 'lifestle marketing driven' now. Preppers included.

It's the "tactical everything" lifestyle crowd versus someone who just knows what they're doing.

All fancy tools and no common sense.