Re:What is the revenue generation model for DuckDuckGo?
by AznHisoka on Sunday October 28, 2018 @11:23AM
(#18321005)
Has he never heard of retargeting? That model is essentially bidding on people. And I wouldnt be surprised if retargeting will become the most popular form or advertising targeting.
[ Parent
| on HN ]
Re:What is the revenue generation model for DuckDuckGo?
by bkanber on Sunday October 28, 2018 @11:44AM
(#18321128)
He makes the distinction later on in the article. "Google is not a search company, they're an advertising company." Google has their display network all across the internet, DDG does not.
Retargeting is a popular model for advertising companies, where the retargeting follows you around the internet. Retargeting is much less valuable if you are just a search company.