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A comment on What is the revenue generation model for DuckDuckGo?. Parent comment

Re:What is the revenue generation model for DuckDuckGo? by stephengillie on Sunday October 28, 2018 @10:49AM (#18320825)
CPM should be updated to CPK.

The M in CPM is the Roman numeral for 1000. It's an archaic term, and should be replaced with the SI unit for 1000. Though coining the phrase "kilo-impression" would be a stretch.

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Re:What is the revenue generation model for DuckDuckGo? by cletus on Sunday October 28, 2018 @02:33PM (#18322063)
Technically the M in CPM is "Mille", the French word for thousand. The origin of the term is from traditional print publishing.
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Re:What is the revenue generation model for DuckDuckGo? by efdee on Sunday October 28, 2018 @03:02PM (#18322289)
100 per cent correct.
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Re:What is the revenue generation model for DuckDuckGo? by sanderjd on Sunday October 28, 2018 @11:42AM (#18321121)
I read it as "cost per Mpression".
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Re:What is the revenue generation model for DuckDuckGo? by stephengillie on Sunday October 28, 2018 @12:04PM (#18321225)
I did too, during Marketing 101 in college. And this illustrates the need to update the term.
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