Re:What is the revenue generation model for DuckDuckGo?
by hakfoo on Sunday October 28, 2018 @08:24PM
(#18324082)
What if they actually disclosed the CPC or CPA value?
I know a lot of the big-money keywords used to be things like lead-gen arbitrage in the legal and financial sector. If someone is searching for "life insurance quotes" and they see that the top advertiser is some comparison-shopping site paying $50 per click, will they still think of them as an unbiased referral service, or someone who has to bury that $50 cost somewhere?
Why? I'm not using DDG for the advertisements. I'm using them for search.
> I just can't trust an ad format where I know the top click just spends the most money.
This seems orthogonal to whether the actual target is a keyword or user-tracked data. If two firms want to target the same demographic (e.g., Ford and Chevy want to target 20-something Dodge Ram owners who search for 'truck'), something has to decide which advertisements to display on top.