intrapreneurial is a term for being an entrepreneur within the confines of a larger organisation. It's a business school buzzword for people working in a larger company to feel like they're just like real entrepreneurs, but doing it with the might and resources of a large organization behind them.

Or, as otherwise known, 'doing your job'.

To be fair, though, creating new products/services within a larger organization can provide significant challenges. You could argue that Google promotes intrapreneurship with the 20% time projets.