The older I get, I realize that more often than not, these companies don't report the news, they create/generate/manufacture the news. Half the time, news is actually a manufactured product for consumption no different than a movie or a song and the other half, it's political advocacy. There isn't much news in the news industry.

> then after successfully doing so to an extent, cherry-picks examples of the outrage in order to generate yet another article that is apparently worth publishing.

And voila, they are bumped to the frontpage every single time. It's like watching a world class magician ply their trade.