I don't think the part about marketing works. Number ads sucks horribly, and they are not effective.
What works is campaigns like "diamonds are forever" or stunts where your product gets on the national news.
What works is campaigns like "diamonds are forever" or stunts where your product gets on the national news.
>But the human lawyer brings strategy, judgement and face-to-face consultation to the process.
My observation about all white collar jobs to which epithets "creative" and "strategic" are applicable: they are way way more vulnerable to automation than a "grunt" work.
Look how fast marketing profession turned from creative to number crunching, and the only guys who are left in the field from "the old industry" are from its "grunty" part