This is what pisses me off about paying for my internet connection, cellular plan, or television plan: everyone says "if you're not paying, then you are the product, not the customer"

But in all of these, one is paying, and then the argument switches to "your paying for access to the service, which is a cesspool of ads, PII exploitation and sentiment manipulation and if you don't like that, the go fuck yourself - you chose to be online"

So, here is a personal RFS: an ISP that gives me a prefiltered pipe which I pay for.

Ads consume data, if I am paying for N gigs of data per month, then I shouldn't be required to pay the data back haul for shit I would want to block at the client anyway.

That's like paying by the pound for ten pounds of steak at the butcher because my 8 ounce steak is sold to me in a 9.5 pound box if trash.

I challenge common networks to be the first to offer a prefiltered connection, where I manage the filter as far upstream to me as possible, so the data consumption on the last mile is purely desired content. And that all inbound ads and outbound trackers are nixed at the ISP. And offer this ideally as a default package option nearly the same price...